Your Vision – Arsenal: The need to create a Super Brand

Indonesia. Freddie Ljunberg himself commented on how stunned he was by the reception he received from fans in Indonesia when he landed there recently. I’m a bit disappointed that Arsenal hasn’t seen the opportunity to expand their image in a country like India unlike United which has already established a name there. A few years back it was even hard to get an Arsenal away kit in a Nike store in India. No such problem for United though since Nike quickly realized that the demand for United



